Released on: September 15, 2008, 10:55 pm

Press Release Author: 20:20 MEDIA

Industry: Telecommunications

Press Release Summary: Unique network-based application unifies video conferencing
infrastructure making it easier and more cost-effective to deliver enterprise-wide
video services

Press Release Body: New Delhi – 16 September 2008 – To support the increasing use of
visual communication in business, Polycom, Inc. (NASDAQ: PLCM), the global leader in
telepresence, video and voice communications solutions, today announced the Polycom
Distributed Media Application™ (DMA) 7000, a unique network-based application that
manages and distributes multipoint video calls within an enterprise network
environment. The Polycom DMA 7000 is designed to unify enterprise visual
communication infrastructure, improving the efficiency, reliability and performance
of video calls; and making it easier and more cost-effective for organisations to
deliver on-demand video conferencing services to employees.

“There is a “perfect storm” of technological, business and economic factors driving
greater adoption of video communications, which is having a profound impact on the
scalability requirements of enterprise networks,” said Roopam Jain, principal
analyst, conferencing and collaboration, Frost & Sullivan. “The Polycom DMA 7000 is
uniquely designed to help large organisations spread ad-hoc video communication to
thousands of users by improving the simplicity and reliability of the application,
delivering scalability across a distributed network, and streamlining the management
process to simplify deployment, administration and reduce costs.”

“Customers are deploying visual communication more broadly across their
organisations as a critical communication tool, and want video services available
for employees to use at any time,” said Joe Sigrist, senior vice president and
general manager, Video Solutions, Polycom. “The DMA 7000 solution supports desktop,
group and telepresence applications and makes it easier for customers to deploy
on-demand video services broadly. This solution brings proven IP telephony practices
to visual communication and leverages our experience in high-availability
conferencing solutions for service provider networks to give enterprise customers
carrier-class scalability, reliability and efficiency for delivering video
services.”

Deployed on application servers, the DMA 7000 application manages and distributes
video calls in a highly reliable and scalable method across multiple Polycom RMX
2000™ media servers, which are video conferencing “bridges” that allow multiple
sites to join the same meeting, connect users on different networks and optimise the
call experience between video endpoints with different capabilities. This
distributed network design allows enterprises to connect and utilise main and branch
office infrastructure systems together as part of a single, seamless solution. This
distributed model delivers significant advantages over the alternative model for
high-scale video applications, which is a single video appliance with high port
capacity. The increased scale, reliability and resource efficiency gains will help
drive video adoption by increasing availability to end users, while also alleviating
administrative concerns currently preventing large growth.

Advantages of the Polycom DMA 7000 include:

Cost-Effective Scalability – The Polycom DMA 7000 solution allows organisations to
scale their video services as needed by easily adding additional media server
resources without impacting current services or requiring significant administrative
work. Resources can be increased by adding additional RMX media servers, or by
adding greater capacity modules to existing RMX media servers, increasing the
virtual pool of ports available across an organisation.

Improved Reliability and Fault Tolerance – The DMA 7000 features intelligent routing
capabilities that improve reliability by automatically routing calls in real time
around network outages or oversubscribed or unavailable media servers. The
distributed network design also provides redundancy with modular components and no
single point of failure. The solution supports hot standby application server
redundancy, database redundancy and synchronisation, media server redundancy and
geographical redundancy.

Simplified Video Network Administration – The DMA 7000 streamlines many
administrative tasks like provisioning, reporting and system maintenance and
upgrades. Typically, an administrator would provision users for a specific media
server and in the event of an outage or if use exceeded capacity, would need to
re-provision users to another server. The Polycom solution eliminates that issue by
supporting Active Directory integration, utilising a common database and balancing
call loads across all media server resources. Reporting is also streamlined through
centralised collection of call details, logs, port utilisation, etc. The DMA 7000
supports zero downtime upgrades, which can also lower costs by allowing
administrators to conduct system maintenance, update software or upgrade equipment
during normal business hours without impacting video services.

The Polycom DMA 7000 is the latest development advancing the Polycom VC2 vision of
video as a pervasive component of unified communication in the enterprise – enabling
people to call anyone, anywhere, anytime from any device.

About Polycom
Polycom, Inc. (NASDAQ: PLCM) is the global leader in telepresence, video, and voice
solutions and a visionary in communications that empower people to connect and
collaborate everywhere. Please visit www.polycomasia.com for more information.

Polycom reserves the right to modify future product plans at any time. Products
and/or related specifications referenced in this press release are not guaranteed,
and will be delivered on a when and if available basis.

Polycom and the Polycom logo are registered trademarks, and Distributed Media
Application and RMX 2000 are trademarks of Polycom in the U.S. and various
countries. All other trademarks are the property of their respective owners. ©2008,
Polycom, Inc. All rights reserved.


Web Site: http://www.polycom.com/

Contact Details: Shilpa Kapoor
20:20 MEDIA
0120-4642020
shilpa@2020india.com